Reputation v Brand

When I presented my paper on Internal Branding at a conference in 2005 a participant suggested that brand was essentially the same as reputation, rather than quite separate and distinct, if related, things as I'd stressed. Because I was to conduct a workshop on the subject later during the conference I spent some time exploring the issue. In this discussion page I show that incredibly popular brands can belong to (and be the same as) organisations on the nose for their corporate reputations.

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