Internal communication awards - a help or hindrance?

This was first published as a 2 part article in the Journal of Employee Communication Management, Ragan, Chicago.

What kind of work are we rewarding? Part 1, May/June 2007

Perfect doesn’t mean award winning? Part 2, July/August 2007

Like you, I get invitations to seek fame and glory by entering various internal communication award competitions. But do these awards help you do a better job? I’d argue that unless you truly understand what are the key drivers of internal communication effectiveness, awards competitions may lead you in quite the wrong direction.

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